Northeastern University
At Northeastern, I am part of a marketing and communications team that operates as an internal agency for 14+ different experiential learning units under the Office of the Chancellor. Project management and juggling the expectations of multiple stakeholders are challenges, but I have become adept at keeping details and deadlines organized as well as collaborating with stakeholders to ensure projects are completed on time with effective results.
Jump to:
Digital Marketing Campaigns
When university departments have a new program or initiative, they come to me and my team to help promote it to students, faculty, and community members. I collaborate with them to create comprehensive marketing plans and design content that addresses their audience and follows university brand guidelines while creating a unique look and feel for each campaign.
Email banner and digital signage created as part of a university-wide marketing campaign for a series of AI-related workshops
Email banner and Instagram carousel created as part of a university-wide marketing campaign for a sustainability event
Instagram carousel, digital signage and email banner created as part of a long-term brand identity and campaign for a study abroad program
Print Collateral
Some of the requests I receive most often are for printed collateral such as flyers, postcards, and signage. I design pieces with size and material in mind, and work with the campus print shop or outside vendors to ensure high quality products arrive when they are needed.
Brochure for a study abroad program
Flyers for marketing co-op program to employers
Signage for a sustainability event
Signage for a series of AI workshops
Banner for a study abroad program
Some of my favorite projects to work on involve organizing, streamlining, and visualizing data. When stakeholders need help telling a story with complex information, I create annual reports, slide presentations, and graphics that boil their message down into easily-understood visuals.
Data Visualization & Infographics
Selected pages from community engagement report
“Menu” graphic of partnership opportunities for employers
Slide summarizing outcomes of a funding initiative
Slide visualizing student experiential learning timeline
Student customer journey for co-op program
Animation & Motion Design
During my time at Northeastern, I have had a few opportunities to work on animation projects. The office of Community Service and Civic Engagement needed updated versions of a series of outdated volunteer training videos. I created storyboards based on their scripts, then illustrated and animated four videos. I have also enjoyed creating promotional GIFs for programs and events.
Two videos from series of educational content for volunteer training sessions
Promotional GIF for department mentorship/”work buddy” program